I'm Bal — a marketing virtual assistant for real estate teams, agencies and growing businesses. Social media, video, design and the admin behind it, handled end to end so you can stay on the work only you can do.
Trusted by teams at
I'm Jhen Mer "Bal" Balderama — most people call me Bal. I work with real estate professionals, agencies and small business owners who know their marketing needs to be consistent, but don't have the hours or the headcount to make it happen.
My background sits at the intersection of creative and operations: I edit the video, design the graphics, plan the calendar — and then build the systems that keep all of it moving without constant check-ins. That combination is why clients tend to start with one service and end up handing over the whole function.
I use AI where it earns its place — research, first drafts, repurposing — with a human editing pass on everything that ships. The tools speed up the work. The judgement stays mine.
Deadlines held, requests acknowledged the same day, and a weekly rhythm you can plan around.
I bring ideas to the table instead of waiting for a brief — and flag what isn't working before you notice.
Every workflow lives in an SOP, so your marketing keeps running whether or not I'm online.
Hire for one service or hand over the whole function. Each engagement is scoped to your priorities and reviewed monthly against what it actually produced.
Full ownership of your channels — planning, publishing, engagement and reporting — so your brand stays consistently visible without you touching the scheduler.
Short-form video built for retention. Property tours, talking heads and promos cut with pacing, captions and sound design that hold attention past the first three seconds.
A clear plan behind every post. I map your offers to content pillars, hooks and formats so the calendar serves the pipeline instead of filling space.
On-brand visuals that look like they came from an agency. Listing graphics, carousels, ads and templates your whole team can reuse without breaking the system.
The operational layer that keeps the marketing running — inboxes triaged, CRM current, leads followed up and nothing quietly falling through.
AI used properly — as leverage, not as a shortcut. I build repeatable systems for research, drafting and repurposing, with a human editing pass on everything that ships.
Not sure which of these you need? Let's figure it out on a call.
Book a Discovery CallA sample of recent projects across video, social, design and landing pages. Client names shown with permission; some assets are represented rather than reproduced.
Video EditingeXp Realty
A repeatable reel format for high-value listings — cold open on the best room, beat-matched cuts, on-screen specs and an agent sign-off.
Video EditingPacific Realty Group
Weekly talking-head shorts turning market updates into scroll-stopping clips with dynamic captions and B-roll overlays.
Video EditingFalcon Storage
An educational talking-head video explaining storage options, pricing, and best practices, edited with dynamic captions and clean visuals to keep viewers engaged.
Social MediaEveryday Order
End-to-end management across Instagram and Facebook — calendar, publishing, community replies and a monthly performance readout.
Social MediaPacific Realty Group
A pillar-based calendar mixing listings, market insight, testimonials and behind-the-scenes so the feed never reads as one long ad.
Social MediaeXp Realty
A two-week comment and DM push targeting local buyer conversations, with saved-reply templates handed over to the team.
Graphic DesignRealty of America
A locked template kit — just-listed, open house, price drop and sold — so any agent can produce on-brand assets in minutes.
Graphic DesignEveryday Order
Ten-slide carousels breaking down buyer questions into plain language, designed for saves and shares rather than likes.
Graphic DesignPacific Realty Group
Six creative variants built for split-testing — hook, colour and proof rotated while the layout system stays consistent.
Landing PageseXp Realty
A single-purpose page pairing a neighbourhood guide offer with a short form — built to load fast and convert cold traffic.
Landing PagesEveryday Order
Clear offer, transparent pricing tiers and one obvious call to action, wired straight into the client's booking calendar.
Landing PagesRealty of America
A mobile-first RSVP page with automated reminder emails, replacing the clipboard-at-the-door sign-in sheet.
Figures below are indicative of typical engagements and are easy to update as your own results come in.
+0%
Average reach growth
Across managed accounts in the first 90 days
0+
Assets delivered
Videos, carousels, graphics and landing pages
0+
Hours returned weekly
Time handed back to founders and agents
0.0/5
Client satisfaction
Based on post-engagement feedback
No ramp-up time explaining your market. These are the spaces I work in every week, with the content formats and follow-up systems each one rewards.
Agents, teams and brokerages who need listings to look premium and leads to stop going cold.
Owner-operated businesses that need a consistent presence without hiring a full marketing team.
Contractors and service providers turning finished jobs into proof that books the next one.
Agencies and consultants who need reliable white-label execution behind the client-facing work.
No onboarding tax. I plug into your existing tools on day one — and if you don't have a stack yet, I'll set one up that your team can actually maintain.
Using something not listed here? Send it over — picking up a new platform usually takes a day, not a week.
Canva
Design
Adobe Premiere Pro
Video
CapCut
Video
Adobe Photoshop
Design
ChatGPT
AI
Claude
AI
Notion
Ops
Google Workspace
Ops
Meta Business Suite
Social
Slack
Ops
CRM Platforms
Sales
Trello
Ops
Asana
Ops
Great work comes from clear communication, consistent execution, and treating every project like it's your own.
“Bal took our social media off my plate entirely. Within three months our listings were getting more engagement than the brokerage's main account — and I stopped thinking about posting altogether.”
Testimonial 1 of 5: Marcus Rivera
Book a free 30-minute discovery call and we'll walk through where you are, what's slowing you down, and whether I'm the right fit. No pitch deck, no pressure.
Send a few details about your business and I'll come back with an honest read on what I'd do first — whether or not we end up working together.
